So Yesterday

So Yesterday by Scott Westerfeld is about trends. Hunter Braque is a Trendsetter. He does not start new trends, he spots them on Innovators and passes them up the line to the companies who spread them. Mostly he works in shoes. And is paid in shoes.

While spotting a new shoelace trend, he meets Jen. Jen is definitely an Innovator. She does not follow what is cool, but makes her own cool.

Together Hunter and Jen follow the trail of a missing colleague of Hunter's. She disappeared when trying to show them the coolest shoe ever. The trail leads them to a group that is trying to bring the downfall of consumerism as we know it.

So Yesterday is an interesting look at trends and brands that we see everyday and probably don't even think about. The book takes place in New York City and has a unique view of the city that only someone who lives here will fully appreciate.

Westerfeld, Scott. (2004). So Yesterday. New York: Razor Bill.